BRAND NEW BUSINESS MANAGEMENT MINOR AT COGSWELL

Cogswell College, in partnership with Alliant International University’s Marshall Goldsmith School of Management, now offers a MINOR in BUSINESS MANAGEMENT.

Classes will be offered on the Cogswell campus and taught by Alliant faculty in short course format. Each course will meet on three consecutive weekends (typically Friday 4:00 -10:00 pm and Saturday 9:00 am-3:00 pm) supplemented by online contact with the instructor.

The minor consists of 15 credits. Accounting and Managerial and Financial Economics are required; just take three of the remaining four courses.

Spring, 2008
Accounting – 3 credits
Project Management – 3 credits

Summer, 2008
Entrepreneurship – 3 credits

Fall, 2008
Managerial and Financial Economics – 3 credits
Business Law and Intellectual Property Management – 3 credits

Spring, 2009
Principles of Marketing – 3 credits

If you choose to earn a Business Management minor, you may substitute two classes for Innovation Management requirement.


COURSE DESCRIPTIONS

Accounting (3 units)
Introduction to the objectives, basic concepts and ethical implications of accounting; analyzing and recording financial transactions; preparing and interpreting the basic financial statements; analyzing the accounting treatment for assets, liabilities and equity; preparing and analyzing the statement of cash flows. Introduction to managerial accounting in decision-making and control of an organization’s resources; application of job order and process costing systems; and the allocation of costs through traditional and activity-based costing systems.

Business Law and Intellectual Property Management (3 units) Study of the legal environment in which profit and not-for-profit organizations operate. Includes applicable criminal law, torts, contracts and formations, operation and termination of corporations, agency and partnership relationships. Types of intellectual property, IP strategies, and current issues in IP. The rights and responsibilities of innovators.

Entrepreneurship (3 units)
Exploration of entrepreneurial behavior, the role of the entrepreneur in society, and the role of society in supporting entrepreneurship. Introduction to entrepreneurial finance including venture capital. Development of business models, business plans, and startup ventures. Acquisition and expansion of existing businesses.

Managerial and Financial Economics (3 units)
Introduction to economic theory and the principles of supply and demand, with a focus on the role of economics and economic analysis in managerial decision making. Includes study of economic forecasting, production theory and environmental and social economics. Various analytical tools are introduced including cost-volume-profit analysis, budgeting with standards and variances, net present value and other capital expenditure assessment methods. Overview of capital management and investment; capital budgeting, capital structure, debt policy, and securities.

Project Management (3 units)
We examine team-based work, matrix management and other organizational structures for managing discrete projects within a larger firm, motivational and reward factors, and negotiation of project scope, budgets, and schedules. Critical path and critical chain concepts are explored. The principles are applied to software development, product development, construction, information systems implementation, and other common types of projects.

Principles of Marketing (3 units)
An introduction to the marketing function in the business enterprise. A study is made of market segmentation and the creation of market demand. The key elements in marketing strategy, product planning and promotion are studied, with customers and competitors as dominant reference points. Business marketing, consumer marketing, and e-marketing are explored, as well as the use of market research in technology markets.

For more information, contact Dean Michael Martin.