Entrepreneurship and Innovation

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ENT BA Course Descriptions

ENT110 Building Blocks of Entrepreneurship (3 credits) (3 lecture, 0 lab)

Initial course exploring all aspects of entrepreneurship through a hands-on, interactive exploration of the company building process. Students will look at feasibility, business models, markets, costs, budgets, finance, operations, and channels. Prerequisite: None

ENT115 Business Self-Defense & Communication (3 credits) (3 lecture, 0 lab)

A basic understanding of business frameworks, concerns and numeracy is presented in the context of a comprehensive survey of business communication and media. Essential business risk reduction topics are covered, along with business protocol and etiquette. Techniques for succinct and effective communication are presented and practiced with peer review. Prerequisite: None

ENT120 You, the Entrepreneur (3 credits) (3 lecture, 0 lab)

Concepts of personal development, lifelong learning, team building and leadership are taught utilizing the context of a personal business plan. Students create an on-going self-development plan by completing a personal self-assessment, developing a mental model of who they want to be as an entrepreneur, and creating a team of mentors. Prerequisite: ENG100 or ENT110

ENT140 Ideation, Innovation & Creativity (3 credits) (3 lecture, 0 lab)

Course explores the lateral thinking aspect of entrepreneurship, how new ideas and concepts are created, and different creative processes can be utilized to think outside the box. Students will work in teams to generate new ideas & concepts in a particular space. Prerequisite: ENG100 or ENT110

ENT210 Entrepreneurship: Living a Case Study 1 (3 credits) (3 lecture, 0 lab)

The first of two internships within an entrepreneurial company. Guided by an academic mentor, the student will create learning goals and a map of potential milestones. Students are expected to log a minimum of 150 clock hours for their internships and to provide their mentors with weekly, written updates at weekly or bi-weekly meetings. Prerequisite: ENT120

ENT220 Business Development & Negotiations: (3 credits) (3 lecture, 0 lab)

The basic foundations and processes of partnerships, negotiations and selling—with superiors, subordinates, co-workers, clients, suppliers, and others. Students practice cross-cultural negotiation, dispute resolution, coalition formation and multiparty negotiations, competitive negotiations, and negotiating via information technology. Prerequisite: ENG100 or ENT115

ENT230 Project Management (3 credits) (3 lecture, 0 lab)

Project management is the discipline of planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives. Project teams will gain practical experience in completing an assigned project by organizing it, assigning tasks, developing a sequence of activities, a timetable and schedule, doing the project and tracking it, and evaluating the results. Prerequisite: ENG100 or ENT115

ENT250 Entrepreneurial Marketing (3 credits) (3 lecture, 0 lab)

Marketing concepts are studied and applied to entrepreneurial companies and new products and services, from initial feasibility and market analysis through customer services. Students will work in groups to create marketing strategies for new products/services. Prerequisite: ENT120

ENT260 Financial Management and Accounting (3 credits) (3 lecture, 0 lab)

Provides an understanding of how to measure, analyze and manage the growing business through the gathering and managing of financial data, financial statements and key return metrics. Key focus is the fundamental methods by which decision are made, both by management and by external capital providers. Prerequisite: ENT120 or MATH115

ENT270 Team Building & Collaboration (3 credits) (3 lecture, 0 lab)

Multiple aspects of team work are studied, with models of entrepreneurial leadership, as the students create and test their own collaboration styles for efficacy. Team building is explored during expanding cycles of business growth, while maintaining an entrepreneurial culture. Prerequisite: ENG100 or ENT110

ENT299 Special Topics (3 credits) (3 lecture, 0 lab)

Group study of topics selected by instructor. May be repeated for credit. Prerequisite: Permission of instructor.

ENT310 Entrepreneurship: Living a Case Study 2 (Internship) (3 credits) (3 lecture, 0 lab)

The second of two internships within an entrepreneurial company. Guided by an academic mentor, the student will create learning goals and a map of potential milestones. Students are expected to log a minimum of 150 clock hours for their internships and to provide their mentors with weekly, written updates at weekly or bi-weekly meetings. Prerequisite: ENT210

ENT315 Effective Writing and Presentation (3 credits) (3 lecture, 0 lab)

The ability both to recognize effective written and oral communication and to communicate effectively in speech or writing are essential to garner the enthusiasm and support of others. Provides practice in presenting oneself, one’s company, and one’s ideas orally and in writing. Guided practice for group analysis of the effectiveness of the presentations of peers. Prerequisite: ENG227 or ENG228

ENT320 Prototyping Design Lab (3 credits) (3 lecture, 0 lab)

Learn the concepts, tools and tricks of customer-oriented design to iterate initial products, experiences, services and ideas into prototypes and mockups that can be tested. Practice collection of multiple kinds of data from potential users and customers. Final projects will be presented along with prototype evolution and user reactions. Prerequisite: ENT140

ENT330 New Venture Creation (3 credits) (3 lecture, 0 lab)

A hands-on tour of the tools and methods required to craft, test and launch a creative venture. With an emphasis on learning reusable frameworks and developing rapid venture prototypes to reduce experience and business risk, students will advance their concepts to the point of having a validated business model, clear target market and a path to sustainable revenue by the end of the course. Prerequisite: ENT210 and ENT260

ENT340 The Entrepreneurship Forum 1 (3 credits) (3 lecture, 0 lab)

An introduction to forum based learning focused on self-help through shared learning and peer-to-peer support. Participants will walk through the process of creating a personal board of advisors comprised of fellow entrepreneurship students building companies in non-competing industries by a trained moderator. In addition, students are guided through multiple exercises to simulate how forum learning can be useful to business owners by exploring such topics as hiring good employees or expansion. Prerequisite: Upper division status

ENT355 Engagement Tools (3 credits) (3 lecture, 0 lab)

Students will study social engagement and social value models for a range of entities, including not-for-profits and social enterprises as well as commercial organizations. Principles of social and conventional media engagement are presented as well as techniques for measuring engagement and keeping up with the fast-changing social engagement landscape. Students will develop and evaluate an online marketing campaign for themselves or their venture. Prerequisite: ENT250 and SSC220

ENT360 Entrepreneurial Finance (3 credits) (3 lecture, 0 lab)

All facets of entrepreneurial finance, from bootstrapping to venture capital, will be studied, compared and contrasted so that students understand what types of financing are most appropriate at what times. Students will learn about valuation methodologies and harvesting opportunities. Prerequisite: ENT260 and SSC240

ENT370 Creating Your Entrepreneurial Experience (Independent Study) (3 credits) (3 lecture, 0 lab)

Independent study will enable the student to work with their advisor or mentor to fashion a deeper learning experience in a special area of interest, including but not limited to family business, social entrepreneurship or corporate entrepreneurship. The student and mentor will design learning goals and outcomes and a particular course of study, with milestone as well as a defined final project to incorporate and communicate the learning. Prerequisite: ENT210

ENT390 Corporate Innovation & Intrapreneurship (3 credits) (3 lecture, 0 lab)

A detailed exploration of innovation and entrepreneurship as practiced in a growing corporate setting. Course will utilize live-cases of companies in the Silicon Valley to compare and contrast those who utilize core concepts on entrepreneurship and innovation. Prerequisite: ENT140 and ENT270

ENT410 Venture Growth Strategies (3 credits) (3 lecture, 0 lab)

Class will explore the growth cycles of a company and gain an understanding of different issues, options and strategies to consider as the company reaches each growth cycle. Special focus on how the leadership needs shift and change during growth, and why many entrepreneurs have difficulty scaling their business. Prerequisite: ENT330

ENT420 Product Design Lab (3 credits) (3 lecture, 0 lab)

This course utilizes key concepts of design to take ideas and concepts and develop them into a variety of products/services. Key is a customer-oriented design process, using methods such as client observation and crowd-sourcing, to design new products. Prerequisite: ENT320

ENT440 The Entrepreneurship Forum 2 (3 credits) (3 lecture, 0 lab)

Building off the foundation set in ENT340, students continue the forum based learning with the added dimension of learning to become moderators of the forum themselves. Students continue to pull lessons learned from the forum regarding issues facing their business in addition to bring in topics focusing on personal growth of each entrepreneurship student. As each students takes on the role of Forum Chair, they acquire hands on experience in facilitating sessions that emphasize personal responsibility and confidentiality. Prerequisite: ENT340

ENT470 Leadership & Emerging Issues (3 credits) (3 lecture, 0 lab)

Examines key emerging issues related to leadership and opportunity in the rapidly changing global digital world, including the effects of technological change, culture, communications, product life cycles and competition. Prerequisite: ENT270 and SSC332

ENT480 Full-Throttle Entrepreneurship 1 (3 credits) (3 lecture, 0 lab)

The first of two capstone courses enable the complete hands-on and integrated experience of incubating a venture, utilizing all the frameworks and concepts taught in previous courses and learning under the guidance of experienced entrepreneurial mentors. Students will utilize all facets of entrepreneurship, culminating in a written plan and launching of their business. Prerequisite: ENT330

ENT485 Full-Throttle Entrepreneurship 2 (3 credits) (3 lecture, 0 lab)

The second of two capstone courses enable the complete hands-on and integrated experience of incubating a venture, utilizing all the frameworks and concepts taught in previous courses and learning under the guidance of experienced entrepreneurial mentors. Students will utilize all facets of entrepreneurship, culminating in a written plan and launching of their business. Prerequisite: ENT480