Digital Media Business Management Courses at Cogswell College

Digital Media Business Management Courses

DIGITAL MEDIA MARKETING

Marketing concepts are studied and applied to awareness campaigns for local companies using digital media tools. Students are introduced to tactical marketing through segmentation, situation analysis, marketing mix, implementation and metrics. Students will work in groups to create marketing plans, test their initiatives and measure the results.

DIGITAL MEDIA FORECASTING

Students will develop techniques similar to a crystal ball to peer into the future of their industry whether animation, gaming, engineering or audio using the most applicable principles from micro and macroeconomics. This course will explore concepts of supply and demand, purchasing behavior, circular flow, interest rates, inflation, unemployment, supply and demand curves, factors of production, international trade, monetary and fiscal policy as well as the ability to do economic forecasting. This course will make economic theory practical for everyday use by a combination of theory, discussion and gamification using the popular simulator title SimCity.

DIGITAL MEDIA BUSINESS MODELS 2

Second course delving into aspects of digital media industries through a hands-on, interactive exploration of the company business model building process. Students will expand their knowledge by completing a full business model canvas along with accompanying financials and business plan. Students will document strategic partners versus suppliers, resources, variable costs, fixed costs, multiple revenue streams, pivots and changing value propositions. Emphasis is on skill building in each of the major processes of venture building.

DIGITAL MEDIA DESIGN LAB

This course focuses on the creation and delivery of digital content such as film, music and games. This course will provide a survey of technologies such as mp3, DVD, portable devices, broadband networks and wireless systems. Students will become familiarize with publishing software, server technologies and transaction systems. The goal of this course is to provide the student with an implementation perspective of how technology supports digital media development and distribution. Students will design a product using a customer-oriented design process, employing methods such as client observation and crowdsourcing to design new products.This course focuses on the creation and delivery of digital content such as film, music and games. This course will provide a survey of technologies such as mp3, DVD, portable devices, broadband networks and wireless systems. Students will become familiarize with publishing software, server technologies and transaction systems. The goal of this course is to provide the student with an implementation perspective of how technology supports digital media development and distribution. Students will design a product using a customer-oriented design process, employing methods such as client observation and crowdsourcing to design new products.

DIGITAL MEDIA STORYTELLING

Students are trained on the ability both to recognize and communicate effectively in speech or writing in order to garner the enthusiasm and support of others. Provides practice in presenting oneself, one’s organization, and one’s ideas orally, in writing, social media and marketing materials. This course involves guided practice, feedback and peer evaluation for individual and group pitches.

DIGITAL MEDIA OPERATIONS

Students will explore the design, scheduling and control of systems that efficiently use human and capital inputs to create products and services for companies and consumers. Coursework will walk through capacity planning, facility location and layout, employee and task scheduling, purchasing, and quality management. Class will explore the growth cycles of a company and gain an understanding of different issues, options and strategies to consider as the company reaches each growth cycle.