Business Basics Courses
BETA BUSINESS FROM THE GROUND UP 1
Initial survey course exploring aspects of digital media industries through a hands-on, interactive exploration of the company business model building process. Perfect for students looking to build their own animation studio, independent game company, recording studio or software company. Students create their business models for their own team based businesses which explores: feasibility, markets, costs, revenues, finance, operations, marketing, channels, team recruitment, execution and pitching among other topics.
COMMUNICATING FOR SUCCESS
Students are taught the essential techniques for communicating effectively in the digital media industry as well as portfolio management. This course walks students through thinking critically as well as the application of about communication theory to gain key management skills such as communicating with constituencies, writing memos and emails, communicating ethically, listening and giving feedback, introduction to negotiation and working in groups, and giving presentations.
COVER YOUR ASSETS
Basic understanding of U.S. intellectual property law as it applies to current business as well as legal issues connected to digital media and entertainment. This course aims to provide students with a fundamental framework for analyzing and understanding issues connected to intellectual property, notably copyright, patent and trademark law. In addition, this course covers appropriate legal structures, initial branding, insurance protections, basic contract review and when to contact an attorney.
DIGITAL MEDIA CREATIVITY
Course explores the inspiration behind digital media creation, how new ideas are generated, how concepts are iterated upon, and different creative processes that can be utilized to think outside the box. Students collaborate in work teams to create brand new ideas and improve them in a limited span of time.