Digital Media Management - Entrepreneurship Essentials  Courses at Cogswell College

Entrepreneurship Essentials Courses

BUSINESS DEVELOPMENT AND NEGOTIATIONS

The basic foundations and processes of securing strategic partners and negotiation—with superiors, subordinates, co-workers, clients, suppliers, and others. Students will explore the principles of relationship networking and how they are used in business development as well as draft key components of a memorandum of understanding or contract between the student and a strategic partner. Course requires practice with cross-cultural negotiation, dispute resolution, coalition formation and multiparty negotiations, competitive negotiations, and negotiating via information technology.

CONSUMER & MARKET BEHAVIOR

Learn the concepts and techniques of market segmentation. Gain experience with quantitative, qualitative and design tools for user-oriented exploration, innovation and improvement. Includes techniques to study consumer psychology, demographics, psychographic, segmentation and behavioral economics.

SOCIAL MEDIA, ENGAGEMENT AND ANALYTICS

This course is a combination of marketing, desktop production and web design. Students learn the basic principles of online marketing by learning how to create, publish, and maintain a multi-page interactive web site which promotes a digital media product or service. Students will study social engagement and social value models for a range of entities, including not-for-profits and social enterprises as well as commercial organizations. Principles of social and conventional media engagement are presented as well as techniques for measuring engagement and keeping up with the fast changing social engagement landscape.

FINANCIAL MODELS AND MANAGEMENT 1

Provides an understanding of how to measure, analyze and manage a digital media business through the creation and collection of financial data, financial statements and key return metrics. Students will learn the fundamental methods by which decisions are made both by management and external capital providers.

FINANCIAL MODELS AND MANAGEMENT 2

Students will be introduced to funding options such as debt, equity, angel investments and how digital media companies are financed. Course prepares students for how financial markets operate, interest rate determination, time value of money, and role of investment risk and return. Students will explore all aspects of fundraising from crowdfunding to bootstrapping to venture capital to initial public offerings in order to understand what types of financing are most appropriate at what times.

SOCIAL MEDIA, ENGAGEMENT AND ANALYTICS

This course is a combination of marketing, desktop production and web design. Students learn the basic principles of online marketing by learning how to create, publish, and maintain a multi-page interactive web site which promotes a digital media product or service. Students will study social engagement and social value models for a range of entities, including not-for-profits and social enterprises as well as commercial organizations. Principles of social and conventional media engagement are presented as well as techniques for measuring engagement and keeping up with the fast changing social engagement landscape.