Cogswell Game Faculty Interviewed For Gamification Article

Albert ChenWe play games for fun and relaxation and to help us learn things. Now, Hoopla has introduced Game Center – a new module that motivates sales staff to increase their productivity through contests and friendly competition. Hoopla uses game mechanics to inspire sales performance and is currently only available through Salesforce.

An article in CRM Buyer reviews the successes and challenges of using gamification. Cogswell College faculty member, Albert Chen, was interviewed by the publication and provided extensive insight into the potential pitfalls of a poorly designed game.

“However, just like leaderboards in video games, if they are not well thought out, they can potentially have a negative effect,” said Chen.

Read the entire article here.