Digital Media Management


Audio Artist Management

Audio Artist Management is designed for musically inclined students who are looking to work in a management role within a recording studio, record label or artist management company. This major offers students comprehensive training in properly recording themselves or other artists as well as the skill sets to promote, manage and monetize the creative endeavors produced by recording artists. Students can use their training to set up their own artist management company, record label or recording studio.


Benefits of Audio Artist Management

  • Study and learn in the heart of Silicon Valley with access to some of the leading digital media companies in the world
  • Form and manage teams of students across disciplines ranging from animation to gaming to engineering to audio projects
  • Learn business principles by applying entrepreneurship to your own digital art inspired business concept
  • Build a portfolio of projects you have managed including your deliverables and success metrics
  • Opportunity to develop key customer discovery skills through work on student, faculty or industry projects
  • Develop a network of student peers, mentors, advisors, alumni, faculty and industry leaders
  • Innovative curricula pulled from recent technology advances, hands-on learning and integrated lectures
  • Engage with thoughtful, caring and accomplished faculty with industry and entrepreneurial experience
  • Ability to manage projects in on-campus creative studios for animation, audio and gaming
  • Curricula structured for maximum credit transfer from other schools
  • Rigorous academic advising for timely graduation