Digital Media Management


Digital Media Management

Digital Media Management prepares students for management positions whether working in start-ups, media companies, or new tech based initiatives. This major brings together business modeling, accounting, marketing, project management, leadership, finance, team work and strategic management and is geared toward teaching students how to supervise production from iteration to completion. Capstone courses prepare students to work in the production departments of larger companies.


Benefits of Digital Media Management

  • Study and learn in the heart of Silicon Valley with access to some of the leading digital media companies in the world
  • Form and manage teams of students across disciplines ranging from animation to gaming to engineering to audio projects
  • Learn business principles by applying entrepreneurship to your own digital art inspired business concept
  • Build a portfolio of projects you have managed including your deliverables and success metrics
  • Opportunity to develop key customer discovery skills through work on student, faculty or industry projects
  • Develop a network of student peers, mentors, advisors, alumni, faculty and industry leaders
  • Innovative curricula pulled from recent technology advances, hands-on learning and integrated lectures
  • Engage with thoughtful, caring and accomplished faculty with industry and entrepreneurial experience
  • Ability to manage projects in on-campus creative studios for animation, audio and gaming
  • Curricula structured for maximum credit transfer from other schools
  • Rigorous academic advising for timely graduation