Digital Media Management


Game Design and Business Modeling

Game Design and Business Modeling is geared toward students who aspire to manage the creation of their own games, game studio or to move into a management role in an established game company. This major combines a foundation in asset creation with a strong focus in game design. In addition, students will take a sufficient amount of management courses to enable them to form teams and incorporate customer insights into planning, modeling, prototyping and launching an interactive game concept.


Benefits of Game Design and Business Modeling

  • Study and learn in the heart of Silicon Valley with access to some of the leading digital media companies in the world
  • Form and manage teams of students across disciplines ranging from animation to gaming to engineering to audio projects
  • Learn business principles by applying entrepreneurship to your own digital art inspired business concept
  • Build a portfolio of projects you have managed including your deliverables and success metrics
  • Opportunity to develop key customer discovery skills through work on student, faculty or industry projects
  • Develop a network of student peers, mentors, advisors, alumni, faculty and industry leaders
  • Innovative curricula pulled from recent technology advances, hands-on learning and integrated lectures
  • Engage with thoughtful, caring and accomplished faculty with industry and entrepreneurial experience
  • Ability to manage projects in on-campus creative studios for animation, audio and gaming
  • Curricula structured for maximum credit transfer from other schools
  • Rigorous academic advising for timely graduation