Digital Media Management


Interactive Marketing

Interactive Marketing is focused on how to connect organizations with their customers and constituencies through internet marketing, social media and interactive collateral. This major combines marketing fundamentals, customer insights, web analytics and digital media creation for students who want to apply their creativity towards marketing purposes.


Benefits of Interactive Marketing

  • Study and learn in the heart of Silicon Valley with access to some of the leading digital media companies in the world
  • Form and manage teams of students across disciplines ranging from animation to gaming to engineering to audio projects
  • Learn business principles by applying entrepreneurship to your own digital art inspired business concept
  • Build a portfolio of projects you have managed including your deliverables and success metrics
  • Opportunity to develop key customer discovery skills through work on student, faculty or industry projects
  • Develop a network of student peers, mentors, advisors, alumni, faculty and industry leaders
  • Innovative curricula pulled from recent technology advances, hands-on learning and integrated lectures
  • Engage with thoughtful, caring and accomplished faculty with industry and entrepreneurial experience
  • Ability to manage projects in on-campus creative studios for animation, audio and gaming
  • Curricula structured for maximum credit transfer from other schools
  • Rigorous academic advising for timely graduation